Go Givers

Have you read The Go Giver, or Go Givers Sell More, by Bob Burg and John David Mann?

First Law – Law of Value

Your true worth is determined by how much more you give in value than you take in payment.

How often do you hear people moaning and complaining about being undervalued, underpaid, under-whatever? Think – what value are you giving (to your boss; your company; your spouse; your children)?

Second Law – The Law of Compensation

Your income is determined by how many people you serve and how well you serve them.

How can you expand your sphere of influence?

Third Law – The Law of Influence

Your influence is determined by how abundantly you place other people’s interests first.

It’s not about you, it’s about them! What does my customer really want?

Fourth Law – The Law of Authenticity

The most valuable gift you have to offer is yourself.

Be genuine. Be yourself. Don’t put on a show.

Fifth Law – The Law of Receptivity

The key to effective giving is to stay open to receiving.

As Jim Rohn said, “giving starts the receiving process” and Zig Ziglar talked about if you help enough people to get what they want, you will receive everything you want.

There are several things that we can learn from these laws. If your goal is to make the sale, you are not in control: the other person makes the buying decision. If, however, your goal is to create value for others, then you are dependent solely on yourself.


About Andrew Stewart

Andrew Stewart exists to serve by igniting potential. Husband. Dad. Leader. Cyclist. Friend.
This entry was posted in Goals, Responsibility, Sales, Success. Bookmark the permalink.

One Response to Go Givers

  1. Bob Burg says:

    Andrew, thank you so much. What a great honor for John David Mann and me that you featured our book in your blog post. Wow!! – Bob

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