Monthly Archives: August 2012

Harnessing the Compound Effect in the Medal Factory

Team GB won medals in 9 of the 10 track cycling events at the London Olympics, including 7 gold medals. The only event in which they failed to secure a podium finish was the result of a disqualification. Journalists kept … Continue reading

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Pride, Visa and the Olympics

I had a fabulous day at the Olympic Games this week. Personally, I don’t like the fact that McDonalds and Coca Cola are major sponsors of a sporting event when their businesses are all about pushing sugary, fatty processed foods … Continue reading

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