I had the honour of taking part in an interview with Bob Burg alongside my friend Pete Evans from Altum V.
Every single day we are faced with the task of persuading others. It could be as simple as dealing successfully with a rude customer service rep. It might be closing the sale with the big but elusive client. It might be something as mundane as getting your spouse to take out the trash!
And every single day, we face resistance. We might even see the other person as an adversary and tend to resort to manipulation and coercion in an effort to win, to get our way. But this mentality will net only short term results… if even that! Leaving the other person feeling coerced or taken advantage of will only cause their resistance in the future and possibly even elicit their sabotage in the present.
There’s a better way. A much better way that creates both immediate and long-term sustainable results. Helping people make decisions that are not only in your best interest, but in alignment with their best interests as well, is the way to go.
Doing this effectively, consistently, and predictably, however, takes influence.
Great influencers — whether CEOs, entrepreneurs, sales professionals, clergy, parents, teachers, etc. — seem to have a knack for getting the results they want from people, but in a way that everyone is happy. And, these leaders are persuasive in the most positive and benevolent sense of the word.
And, while, for some it might be natural, for most of us it’s a set of learned skills. Fortunately, they are both simple to learn and easy to apply.
In this chat, Bob Burg, best-known as coauthor of the international bestseller, The Go-Giver shows us how to take our influence to an entirely new level utilizing his:
Five Principles of Ultimate Influence
- Control your own emotions
- Understand the clash of belief systems
- Acknowledge their ego
- Set the proper frame
- Communicate with tact and empathy
The technical skills of any profession are vitally important. Without them, you’re not even in the game. However, even with them, you’re only in the game. Those who have mastered the people skills obtained through the Five Principles of Ultimate Influence are nine steps ahead in the game…in a ten-step game.
And their lives, and their business, are a lot more fun, a lot less stressful, and a lot more profitable. And, that can be you!
You can watch the interview on YouTube or download an MP3 version here.